how we work
we work on three lines of the P&L
most companies are looked at almost exclusively from a financial point of view,
focusing on the numbers' beauty and symmetry,
rather than on their true meaning and sustainable sales revenue performance
barebones takes a long hard look
at how numbers could work in the real world
and proposes how results can occur in the marketplace
sales revenue
top line growth
is about
building a solid + actionable
medium-long term strategic plan
that can drive branded sales growth
in a sustainable manner
sales & distribution
go to market
is about
influencing + systemizing sales drivers
setting up a
sales execution system
providing clarity around:
selling approach | retail strategy |
channels + customers | pricing |
distribution model
advertising & marketing
go to consumer
is about
influencing marketing drivers
setting up a
marketing execution system
providing actionable decisions on:
brand positioning | product assortment
innovation | price points |
communication strategy